i-d Magazine/ competition/ ar pitch deck
The competition was to create an AR filter to celebrate i-D’s 40th anniversary.
The aim was to get people to discover the filter and encourage repeat use of the it. My partner Athenais Duriez and I wanted to keep the filter simple and unique. Trying to represent i-D’s values and incorporate their signature wink.
PROJECT BY ATHENAIS DURIEZ & VICTORIA EDDI